Over 70 years, our Blue Stickers have been the seal of high-quality fruit in produce, a testimonial for fun, and also a way to tell the story of our sustainability practices through our “behind the Blue Sticker” initiative. In 1944, we became the first company to brand a banana by introducing the now world-famous Miss Chiquita on our stickers and in advertising. In the beginning, we used a paper band wrapped around bunches of bananas – the practice of putting stickers on bananas only started in 1963. Because machines are too rough and can bruise our precious fruit, each Blue Sticker is placed by hand on Chiquita bananas, even today.
Our iconic Blue Stickers are our most important touchpoint. You will find below the new series Chiquita is launching.
The way people around the world think about, eat, appreciate, and enjoy bananas is largely due to the Chiquita brand. For decades, we’ve been the leader of the banana realm. Before we came along, bananas were not a staple of people’s diets like they are today. Then we made the banana a household name by becoming the first fruit company to have our own fleet of ships—achieving worldwide distribution. Now, you can get ripe, delicious Chiquita bananas almost anywhere in the world.
Everyone knows bananas are good for your physical well-being. But their inherent funness also makes bananas good for your mental well-being. When we speak about bananas, we bring goodness to the forefront both in what we say and in how we say it. Remember: Bananas are fun and fun is good for you.