In 1944, we introduced Miss Chiquita and became the first company to brand a banana. In the early years, we experimented with putting our name and Miss Chiquita on a paper band and wrapping it around hands of bananas. The idea of sticking labels on bananas started in 1963. Machines are just too rough and can bruise the delicate fruit so that’s why we still place our Blue Label on them by hand.
Our Chiquita stickers have become an iconic symbol for high-quality fruit and produce. We've used the stickers to promote bananas for school lunches, celebrate major anniversaries, advertise our sponsorship of the Olympics in 1980, celebrate Miss Chiquita's 50th birthday, and feature our slogan “Quite Possibly, The World's Perfect Food®,”
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