Home > Our Company > The Chiquita Story > The Blue Sticker
did you know?
We still carefully place each famous Blue Sticker on each fruit by hand.
 
Blue Sticker
Our familiar label is our calling card

In 1944, we introduced Miss Chiquita and became the first company to brand a banana. In the early years, we experimented with putting our name and Miss Chiquita on a paper band and wrapping it around hands of bananas. The idea of sticking labels on bananas started in 1963. Machines are just too rough and can bruise the delicate fruit so that’s why we still place our Blue Label on them by hand.

Our Chiquita stickers have become an iconic symbol for high-quality fruit and produce. We've used the stickers to promote bananas for school lunches, celebrate major anniversaries, advertise our sponsorship of the Olympics in 1980, celebrate Miss Chiquita's 50th birthday, and feature our slogan “Quite Possibly, The World's Perfect Food®,”

 
Here are just a few of the stickers that we've put on
our bananas over the years:
  • Current
    Sticker
  • 50th Anniversary
    Commemorative
    1944-1994
  • 50th Anniversary
    Commemorative
    1961
  • 50th Anniversary
    Commemorative
    1974
  • Origin Sticker
    Ecuador
  • Promotional
    1991
  • Promotional
    1994
  • Current junior size
    banana sticker
  • Promotional
    1993
  • Promotional
    1990
  • Chiquita
    Precious
  • Promotional
    1991
  • Promotional/
    Flags of the World
    1992
  • Promotional/
    Olympics
    1980
  • Introduced in
    1991
  • Origin Sticker
    Philippines
  • Promotional
    RIO 2011
  • Promotional
    Donkey Kong 2011
  • Promotional
    Sega Super Monkey Ball 2010
  • 50th Anniversary
    Commemorative
    1972
Grilled Chiquita Banana and Sausage Kebabs Chiquita Pineapple Freezes Chiquita Banana Bread Chiquita Pineapple Upside Down Biscuits Chiquita Banana and Dark Chocolate Muffins Chiquita Banana Split Smoothie Chiquita Plantain Tostone