March 8th 2021 ・ 2 min reading
Understanding its responsibility as a global corporate citizen, Chiquita recognizes the need for female empowerment in the produce industry, which has traditionally been led by men. As International Women’s Day approaches on March 8, Chiquita is continuing to work toward its goal of achieving full gender equality across operations. By implementing various safeguard tools for employees, launching female-focused brand initiatives and providing support to mothers at home, Chiquita aims to unite and empower its valued female workforce, as well as the women who enjoy its tasty yellow bananas across the globe.
Chiquita has embraced the challenge of expanding and uplifting its female workforce, as well as providing a sense of joy and comfort to female consumers during this unprecedented year. We hope that our female empowerment initiatives can act as a positive example for other leaders in the produce industry and beyond to follow.
Banana farms are a traditionally male-dominated, physical line of work in remote areas, which can leave women particularly vulnerable. Chiquita has put several safeguard tools in place to protect its workers and prevent inappropriate behavior. Since 2011, Chiquita has had an agreement IUF and COLSIBA to promote workers’ rights, specifically promoting gender equality and protecting women in the workplace, which is the only agreement of its kind for an international banana company.
In addition, Chiquita actively works to ensure that all voices within the company can be freely heard and that women feel safe to express concerns without backlash. A key component of this culture is a dedicated helpline, which is available 24/7, that allows employees to anonymously report any discrimination or harassment they may be experiencing.
Chiquita’s dedication to uplifting women goes far beyond its internal operations. Each year, the brand shows its support in the fight against breast cancer, which accounts for 25% of all cancer cases in women, by turning its iconic blue sticker pink during Breast Cancer Awareness Month. The company also maintains annual partnerships with various associations such as Pink Ribbon, American Cancer Society, and Girls vs Cancer in their efforts to undertake research and support patients, survivors and caregivers.
Recognizing the challenges women may be facing while working from home or assisting in virtual learning, Chiquita has also provided kid-approved recipes and family-friendly activities for moms to do with their little ones at home to help ease some of the stress of the past year.
To learn more about Chiquita’s gender equality initiatives, visit www.chiquitabrands.com.
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