“The Most Original Player”


June 5th 2020 ・ 3 min reading

Chiquita Enters the eSports Field, Electing the ‘Most Original Player’ in the Greatest National Tournament

The Esport industry is growing faster than ever. The Italian Esports audience totals 7.9 million users aged between 16 and 69 in comparison to 450 million gaming users worldwide.

Pro-players are real international champions competing in real championships.

Chiquita, the most beloved banana brand, is extremely excited about such an original and trending market as eGames.

Consistent with its new “originale, naturalmente.” positioning, Chiquita built a compelling  connection with eGames audience, positioning it in the election of the ‘Most Original Player’ of the greatest Italian tournament: the PG Nationals League of Legends, live on Twitch.

The partnership represents an innovation for the eGames market.

Throughout an eight week span, digital engagement will be driven with tactics to encourage participation including voting opportunities  for ‘The Most Original Weekly Game’ on the official social network pages of the tournament and videos encouraging people to vote during the broadcast competitions. Ultimately, the audience will have a chance to vote for the ‘Most Original Player’ during the playoffs, with the winner being awarded with Chiquita’s ‘Most Original Player’ prize and a dedicated video.

The partnership campaign will be boosted with dedicated contents on both Chiquita’s and PGE’s social channels and promoted through a robust display campaign.

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