Carousel Display
Flexible Visibility for Dynamic Retail Environments
Description:
The Chiquita Carousel is a light, mobile display designed to adapt to changing store needs. It can be easily repositioned to high-traffic areas, enabling cross-selling opportunities also beyond the traditional fruit & vegetable category. The interchangeable topper allows to seamlessly align the display with the latest campaign on air.
Retail Value:
- Supports cross-category purchases
- Well suited for smaller stores, while also enabling additional visibility and secondary placements in medium and large formats
- Enables fast adaptation to seasonal and promotional activity
Role at Store Level:
A versatile visibility driver that brings bananas closer to the shopper at multiple touchpoints.
Mass Display Unit
Permanent Presence with Premium Impact
Description:
The Chiquita Mass Display Unit is a permanent, solid structure designed to deliver long-term visibility and strong shelf impact. An integrated internal storage area allows additional banana boxes to be kept inside the display, reducing the need for frequent replenishment trips to the warehouse and improving in-store efficiency. Exchangeable front posters and toppers enable the display to remain permanently installed while staying fully aligned with current campaigns.
Retail Value:
- Creates a stable, high-impact display that supports sales.
- Built to transfer brand premiumness to the category, supporting a higher-quality perception at shelf.
- Reduces operational effort while remaining adaptable to promotional campaigns.
Role at Store Level:
A high-impact anchor that supports an elevated category perception through premium brand presence at shelf.
Cardboard Display (Classic Stand)
Agile Campaign Activation at Point of Sale
Description:
The cardboard display is designed for periodic campaigns and promotional activations. Lightweight and easy to transport and assemble, it can be placed in multiple locations within the store to maximise reach. When used in clusters, multiple units amplify visibility and create strong visual blocking. The display can be further enhanced with additional POS materials to reinforce messaging.
Retail Value:
- Fast and efficient campaign deployment
- Multi-location placement within the store
- Scalable visibility
Role at Store Level:
A flexible campaign tool that transforms promotions into in-store visibility and sales momentum.
