Our commitment to raising awareness about breast cancer prevention continues with a newly designed special edition pink sticker, featuring Miss Chiquita in her empowering pose. Join her and let’s spread this powerful message of prevention together!

Prevention is key.

Small Change, Big Difference: Join the Movement

A small change can make a big difference in the fight against breast cancer. Miss Chiquita is leading by example, changing the iconic label to pink and encouraging women to take care of their own health. This new stance encourages women to embrace small habits, like adopting a healthy lifestyle and scheduling regular screenings, that can make a big difference in their lives.

Join Miss Chiquita in spreading this crucial message about prevention and the importance of regular check-ups!

Be part of the movement and show your support on social media using the hashtag #SmallChangeBigDifference!

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"Thanks to early detection and advancements in treatment, breast cancer mortality has plummeted by 44% since 1989," said Wendy Johnson, American Cancer Society Florida Vice President. "Our partnership with Chiquita has been instrumental in driving this progress. Together, we're raising awareness, supporting survivors, and funding vital research that will further reduce the burden of breast cancer."
Wendy Johnson, American Cancer Society Florida Vice President.

Facts & Figures

The American Cancer Society projects the numbers of new cancer cases and deaths expected each year in order to estimate the contemporary cancer burden, because cancer incidence and mortality data lag 2 to 4 years behind the current year. In addition, the regularly updated Facts & Figures publications present the most current trends in cancer occurrence and survival, as well as information on symptoms, prevention, early detection and treatment.

Breast cancer is the most common cancer diagnosed among US women and is the second leading cause of death among women after lung cancer. This publication provides statistics about the occurrence of breast cancer, as well as information about risk factors, prevention, early detection, and treatment.

The American Cancer Society does not endorse any products or services.