By changing our iconic Blue Sticker to Pink for the month of October, Chiquita’s female ambassador Miss Chiquita, sends a powerful message of education and support, which aims to raise awareness of prevention and early detection.

Prevention is key.

Small change, big difference

The new Pink Sticker, made to match the Pink Ribbon, an international symbol for breast cancer awareness, will adorn 200 million of Chiquita’s tasty yellow bananas worldwide. In addition, Miss Chiquita is leading by example by changing her iconic pose to one where she is performing a self examination. Throughout the month of October and beyond, Miss Chiquita encourages women to make small changes in their lives, including health education and awareness, to help them live a holistically healthy lifestyle. This small change, made in collaboration with various key NGOs across several markets, aims to help inspire women to make a big difference by living a healthy lifestyle and scheduling regular screening with mammograms.

Chiquita and American Cancer Society (ACS) partnership

In the global mission in the fight against breast cancer, everyone plays a role. We are proud to join forces with key global health organizations and non-profits to perpetuate the message to women around the world regarding the importance and urgency in getting their annual breast screenings and early detection, in addition to adopting healthy lifestyles and eating habits.
Our collaboration with American Cancer Society gives us the opportunity to promote the prevention and treatment of breast cancer in United States while providing valuable support for the implementation of programs that support breast cancer patients whenever they need it.

"The female breast cancer death rate has declined by 42% as of 2019, mainly because of earlier detection and improved treatment. The ACS is putting 100+ years of lifesaving experience to work through investments in breast cancer research, ensuring greater access to quality care, influencing public policy, and providing patient support."
Kimberly Jackson, American Cancer Society (ACS) Southeast Region Executive Vice President.

Facts & Figures

The American Cancer Society projects the numbers of new cancer cases and deaths expected each year in order to estimate the contemporary cancer burden, because cancer incidence and mortality data lag 2 to 4 years behind the current year. In addition, the regularly updated Facts & Figures publications present the most current trends in cancer occurrence and survival, as well as information on symptoms, prevention, early detection and treatment.
Breast cancer is the most common cancer diagnosed among US women and is the second leading cause of death among women after lung cancer. This publication provides statistics about the occurrence of breast cancer, as well as information about risk factors, prevention, early detection, and treatment.

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