Health & Benefits

Going back to college? Don’t forget a Chiquita banana!

Health & Benefits

March 31st 2020 ・ 10 min reading

Bananas are a rising star in Millennial households, which are boosting their spending on fresh fruit and vegetables.

The US Consumer Expenditure Survey (CES) and the UK’s Office for National Statistics both report huge increases in expenditure, with CES finding a 77% rise in fruit purchases among this important group.

With only 121 calories and less than half a gram of fat, no cholesterol and 2.5g of fiber, a large Chiquita banana is seen as the perfect choice for the diet-conscious younger generation. Millennials are embracing healthier, more active lifestyles and are increasingly aware of the role that nutritious food plays as the foundation for great health.

Breakfast bonus
This increasing understanding has led to Chiquita bananas becoming an especially popular breakfast, usually eaten with plain yoghurt or blended into a smoothie for a tasty and energising start to the day.

Chiquita bananas are a natural superfood – not only are they important to health and wellbeing, they are also sweet and delicious. This means they are an easy and enjoyable snack for today’s health-conscious generation that offers a much better between-meal option than candy.

Brain food
Chiquita bananas are also the perfect “grab and go” food for students – firstly, they are easy to carry (in their own attractive natural, biodegradable case) and quick to eat, either before a class or exam or to share later when having a great time with friends.

Secondly, Chiquita bananas are good for the brain: studies have found that bananas are a fantastic source of potassium, manganese, vitamin C and fibre, and research also shows that they can enhance memory (which is very good news for revision!).

Bananas also contain vitamin B6 and provide a generous amount of magnesium, an important mineral that helps to boost brain function. They also contain amino acids tryptophan and tyrosine, which the body uses to help produce the vital “feelgood” neurotransmitters serotonin and dopamine, as well as the “learning amino”, norepinephrine. These are a vital aid to regulating mood that enable people to stay calm and focused, while reducing feelings of anxiety and stress and supporting concentration at the same time.

The brain needs glucose to function properly, but the refined sugars found in candy and other junk foods are quickly digested and therefore cannot support the brain’s long-term requirements. The natural fructose and soluble fiber in a banana work together in a perfect partnership – the fiber slows the breakdown and release of the sugar, making it the perfect way to maintain a constant supply of glucose to the brain.

Making a Chiquita banana part of your day
Making a Chiquita banana part of your daily routine is a great way to ensure you get a wide range of vital nutrients that enable you to start your day full of energy, boost your brain power, ensure you hold onto your positive mood, and keep you going when others have called it quits. Even on really challenging days, a Chiquita banana is your best friend!

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