Sticker Moments & Campaigns
December 2nd 2020 ・ 3 min reading
Chiquita presents a new sticker celebration of classic art.
Chiquita are celebrating an eclectic range of much-loved classic art with a tongue-in-cheek banana twist. Our bananas aren’t just a classic delicious fruit that has been on your table since your childhood, they are nature’s perfect piece of art: we believe they are a great way to hold a work of art in your hands and un-peel a masterpiece of flavor, form, and quality.
To celebrate the artful Chiquita banana, we’ve paired our iconic banana stickers up with some of the world’s most iconic artworks so banana lovers everywhere can start an art collection of their own. So, every banana becomes a fun new way to indulge in great taste—in art, and in fruit.
The Italian designer Mariangela Rinaldi has conceived 12 new stickers that give her own joyful impression of some of the world’s most famous portraits of women in art, exploring the link between bananas and creativity while inviting people to try out their own creativity and senses.
The new stickers are part of our long tradition of quirky and inventive variations on the famous symbol of our bananas’ high quality. We’ve also designed a fun booklet for collectors to place their stickers as they discover them.
Just as our bananas tempt you to un-peel a tasty masterpiece, our new stickers invite you to admire:
Bananas also paint a great picture, health-wise: they’re low in fat and rich in a range of important nutrients including vitamin C, vitamin B6, manganese and potassium, as well as soluble fibre, resistant starch and natural sugars, ensuring banana lovers have plenty of long-lasting energy to celebrate their artistic side.
As part of the celebrations, we’ll also launch some ap-peeling and extremely creative recipes on our website, showing off the unique taste and quality of Chiquita bananas. These recipes are works of art in themselves and include a gallery-worthy tropical fruit salad and fruit platter as well as a delicious cupcake recipe and a child-friendly recipe for multi-colored pancakes.
Our website will celebrate the launch of the stickers with a fun personality quiz, asking the important question: which Chiquita banana masterpiece are you? This tongue-in-cheek quiz will help you to find your “art twin” sticker, so you can search out this compatible work of art in your local store.
Looking forward to the New Year festivities and lots of banana enjoyment in the year ahead, our art stickers will appear on bunches of Chiquita bananas from the beginning of December this year to mid-January 2021. Banana lovers will have a short and exciting window of time to collect what we hope will be a much-coveted version of our famed Blue Sticker. We want everyone to celebrate with us: our bananas are a true, tasty masterpiece!
To learn more, visit https://www.chiquita.com
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