Chiquita is one of the world’s most popular brands due in part to our beloved commercials and print ads over the years. We’ve compiled a whole bunch of favorites for you to enjoy.
For instance our famous Chiquita jingle from 1952 and our latest brand campaign "Just Smile!", which was launched in 2015 as our creative platform to connect consumers and bananas in a fun and playful way. The 'Playful by Nature' brand positioning was developed as par of our commitment to continue to be at the heart of consumers as the world's most loved banana.
A SELECTION OF OUR HISTORICAL AND RECENT ADVERTISEMENTS
It was written to help teach Americans how to ripen and use bananas, which were, at the time, an exotic tropical fruit. At its peak, the jingle was played 376 times a day on radio stations across the United States. It was one of the most successful commercial jingles of all time.
The song was created by an ad agency team led by Robert Foreman. Foreman and his staff developed the jingle using office talent, an old piano and a box of paper clips shaken to simulate maracas. Garth Montgomery wrote the lyrics and co-worker Len MacKenzie provided the music.
The singer in the original 1944 recording was Patti Clayton, the first in a long line of Miss Chiquitas.
Today, it's still the "top banana" in jingles. Sing it for yourself, and then listen below!
Over the years, the familiar tune has remained the same, but the lyrics have been rewritten many times, usually to support special causes and projects. In 1999, we updated the lyrics for the first time highlighting the nutrition benefits of eating Chiquita bananas everyday.
Lyrics © 1999 Chiquita Brands L.L.C.
Music © 1945 Shawnee Press Inc. under license to Chiquita Brands L.L.C.
In 2015 we launched the latest version to make the jingle more relevant for today's consumer and highlight the new brand positioning Just Smile!