This September, Chiquita is making the return to school — and the office — a little easier with the ultimate grab-and-go fuel: the Chiquita banana. As part of its global Likely the Best Snack Ever campaign, Chiquita is reminding families, students of all ages, and everyday snackers that the simplest choice is often the smartest: bananas are more than fruit, they’re likely the best snack for busy lives.
Why Bananas Win Snack Time
Parents want snacks that are nutritious, convenient, and kid-approved. Students need fuel to stay focused through class, practice, and study sessions. Teachers and office heroes look for something easy to toss in a bag. Chiquita bananas check every box:
- Natural energy: A source of fiber, potassium, and vitamin B6.
- Mess-free: Just peel and go—ready anytime, anywhere.
- Melt-proof: Stays fresh in Chiquita bananas cases, backpacks, and lunchboxes.
- Versatile: Enjoy it whole or turn it into smoothies, pancakes, or banana bread.
Connecting With Families Across Borders:
- Video spotlight: A playful back-to-school clip shows how Chiquita bananas make busy school commutes smoother: mess-free, stress-free, and snack-time ready.
- Influencer activations: Creators in key regions are sharing their “day in the life” with Chiquita bananas, showing how the best snack fits into real school and study routines.
- Social media giveaways: Fans can join the fun on Instagram this September for a chance to win exclusive Chiquita swag and snack-ready gear like lunch bags and backpacks.
- In-store promotions: Retailers in select markets will bring the campaign to life at shelf, spotlighting bananas as the ultimate back-to-school essential.
- Digital and OOH: From bus shelters to TikTok feeds, Chiquita bananas will be showing up wherever families and students are this season.
Beyond the Bowl, Into the Snack Moment
With endless snack options on the shelf, Chiquita is redefining how bananas show up — not just as fruit, but as a smart, satisfying snack for real-life routines. This campaign reinforces the brand’s role in everyday moments that matter, with back-to-school standing out as a key occasion for families and retail clients alike.
