Chances are, you can sing, or at least hum, a few bars of the famous Chiquita Banana jingle. The song first hit the airwaves in 1944 when Miss Chiquita made her debut. It was written to help teach Americans how to ripen and use bananas, which were, at the time, an exotic tropical fruit. At its peak, the jingle was played 376 times a day on radio stations across the United States. It was one of the most successful commercial jingles of all time.
The song was created by an ad agency team led by Robert Foreman. Foreman and his staff developed the jingle using office talent, an old piano and a box of paper clips shaken to simulate maracas. Garth Montgomery wrote the lyrics and co-worker Len MacKenzie provided the music. The singer in the original 1944 recording was Patti Clayton, the first in a long line of Miss Chiquitas.
Today, it's still the "top banana" in jingles. Sing it for yourself, and then listen below!
"I'm Chiquita banana and I've come to say - Bananas have to ripen in a certain way - When they are fleck'd with brown and have a golden hue - Bananas taste the best and are best for you - You can put them in a salad - You can put them in a pie-aye - Any way you want to eat them - It's impossible to beat them - But, bananas like the climate of the very, very tropical equator - So you should never put bananas in the refrigerator."
"Chiquita Banana" (words and music by Garth Montgomery, Leonard Mackenzie, William Wirges) under license to Chiquita Brands L.L.C. © 1945 Shawnee Press Inc.
In 1999, we updated the lyrics to make the jingle more relevant for today's consumer and highlight the nutrition benefits of eating a Chiquita® banana everyday:
Lyrics © 1999 Chiquita Brands L.L.C.
Music © 1945 Shawnee Press Inc. under license to Chiquita Brands L.L.C.
© 2013 Chiquita Brands L.L.C. All Rights Reserved.